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Showing posts from November, 2022

Do South Korean people really like “SPICY”?

In my U.S. experience, every person asks me, "Oh, this is a little bit spicy, but you came from South Korea; I'm sure you are OK. " Sure, I like spicy food really much. However, we have yet to learn about every South Korean people's taste type. In Yummirific data, we collected 3,397 people's taste preference data with 40 survey questions. Fortunately, we covered that "SPICY." Our question number 8 aligns with "SPICY." "I like spicy food." So, I analyzed 3,397 people's responded data related to basic tasty preferences, Sour, Bitter, Salty, Sweety, and "SPICY. Here are some fun facts about it.

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Yummirific Taste Type Indicator

The problem with the existing restaurant recommendation system 01 -  Impossibility of personal taste reflection The recommendation method is based only on its own information from restaurants. The assumption is that all customer's characteristics are universal and identical. However, each customer's taste type has a lot of diversity, and so many factors affect the preference of food selection. Most services focus on the internet's big data of restaurant information instead of analyzing customer taste types. 02 -  Social conflict occurrence caused by services Harmful cases arose in Korea caused by malicious reviews or comments. Abnormal services occurred in Korea, which is fabricating and deleting reviews.  Because of deletion reviews, social conflict cases have arisen between customers and restaurant owners. 03 -  Limitation of NLP Natural language processing is ineffective in analyzing customer reviews to suit customers' intentions. Currently, most restaurant recommend